WHAT IS MARKETING? (American Marketing Association, The Chartered Institute of Marketing, Philip Kotler)
American Marketing Association — www.ama.org — “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.” The Chartered Institute of Marketing — https://www.cim.co.uk — “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably." Philip Kotler — https://www.pkotler.org — “Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best, and it designs and promotes the appropriate products and services.”